Modena, October 20, 2025 – VLP Events and Villa La Personala bring the excellence of the Motor & Food Valley to a roadshow across New York, Boston, and Miami. The fall of 2025 marks an ideal bridge between the historical opulence of Emilia-Romagna and the sophisticated luxury of the US market. VLP Events, in collaboration with the majestic Villa La Personala—a 12th-century historic residence nestled in the Modena countryside—announces an exclusive roadshow in the United States. The goal: to entice high-end tourism operators, specialized press, and institutional partners with the story of an Italy where tradition, high speed, and gastronomic excellence merge into tailored travel experiences.

There are three stops where this ‘mission’ of luxury and authenticity will land: New York, Boston, and Miami.

The protagonist of this promotional journey will be Angelica Ferri Personali, Countess and owner of Villa La Personala. She will present her vision of hospitality understood as a sartorial art, custom-tailored for the most demanding guests.

The heart of the narrative pulses around the ecosystem of experiences that Emilia-Romagna offers: the legendary Motor Valley (Ferrari, Lamborghini, Maserati, Ducati), promising adrenaline and unparalleled design; and the richness of the Food Valley (Parmigiano Reggiano, Traditional Balsamic Vinegar, signature cuisine), an emblem of Made in Italy taste. A tapestry that does not forget other exclusive excellences of the national territory.

Each roadshow appointment is conceived as a moment of inspiration and networking. The program includes an engaging presentation, followed by refined tasting moments that pay homage to Emilian cuisine and targeted networking opportunities.

The focus of the discussion will be on assets considered crucial for the contemporary US market: exclusive itineraries, the essential focus on safety, accessibility and, above all, extreme service personalization.

“We are bringing to the United States the story of a residence that lives in the present without losing the soul of its origins: history, a passion for motors, local cuisine, and hospitality that becomes an experience,” stated Angelica Ferri Personali.

The initiative enjoys the support of ENIT – National Tourism Agency, the official body for the promotion of Italy as a destination worldwide, proving its strategic relevance for experience-based tourism. This roadshow is configured not just as a product promotion, but as the presentation of an authentic Italian lifestyle, where the centuries-old history of a residence meets mechanical avant-garde and the pleasure of the table. An invitation to discover the most exclusive and hidden soul of Italy.
(Dispatch from Ti Lancio, Trieste editorial office)